ARoS wanted to strengthen its presence at SPOT Festival – taking advantage of being right in the festival’s backyard. Together with our label, Konkylie, we reimagined the traditional day party and staged four emerging artists against the striking backdrop of ARoS. We developed a visual language that spoke directly to SPOT’s music-savvy audience while subtly echoing the aesthetic of the museum world. The event became an official part of SPOT Festival’s programme and received wide coverage in both media and the festival’s own channels.